How does the little t-shirt from yesterday will have an impact on tomorrow?

We are buying clothes made from someone else’s blood. Is it possible that we are in a problem based on our society’s values? Sustainable fashion is a concept that has been named more and more in the last years. The basic need of clothes has changed into a superficial model of consumption pulled by the capitalist system. “Fast Fashion” is an arguably new term, which according to the Macmillan dictionary, refers to describe cheap and affordable clothes which are the results of catwalk designs moving into stores in the fastest possible way in order to respond to the latest trends. What are the consequences of maintaining this system by all means?

By means someone cannot imagine that these relates to human lives, to the environment or even the consumer life itself. As it was already mentioned, fast fashion is a new concept, so the problems caused by it are known by a few. The situation started when the mass production, fashion brands began narrowing the production time-frame and increasing sales, nowadays this is out of control. The competition within one and other brand is such an important factor, that they are reducing costs by outsourcing their production to the third world countries. What supposed to be a “job opportunity”, has change into taking advantage of their need, in order to get the cheapest prices and the juiciest profits . In places such as Bangladesh, the concept of fair trade working conditions is almost inexistent. There had been already many incidents for this careless situation, where the workers had died or been injured. The Rana Plaza incident is a perfect example, more than 1,000 workers died in a sweatshop, the worst part,was that the workers already warned about the condemned building and they were still forced to go back into. Most of those firms, not only do not pay what a minimum wage would be, but their designs are not easy to produce. There will be individuals that may say that a clothing manufacturer is relatively a safe job compared to other industries, such as the petrol or gas industries. Some others might state that from all the other terrible options, people from those countries have, the manufacturer is a great job. So because the third world countries have terrible working conditions, it is okay to take advantage of them instead of improving their position? Many people will agree this is a “Modern-Slavery.”After the companies get those low cost productions they try to sell an image, a supposed lifestyle that a consumer can get by acquiring those items. There is perfect marketing strategies that will make sales increase, the well known “Black Friday” is a great case. It has been proved that people purchase much more clothes than ever, but not necessarily paying more for them. There are scientific research that explains why materialistic values make a person feel emotionally unsatisfied.

The waste created by the fashion industry is larger through the past of the years. About 11 million tons of clothes end up in landfills because of the consumption values of buyers. There are some existent countries that recycle part of this waste, some other clothes are sold in whole sales shops or sent to third world countries. According to the BBC, East Africa wants to ban second-hand clothes as the business competes with local textile factories and self-employed tailors. Moreover, second-hand underwear does not comply always with the sanitary standards as they are considered unhygienic. There are few stores and brands that take responsibility or offer a platform where the customer is able to deal with the waste produced. As stated by the documentary “The True Cost”, this industry is the second one to contaminate the most after the petrol industry. But this is not only caused by the clothing waste, but also from the textile produced each year. As there was a rapid and vast increment of consumption, the need for textile supply also grew up. The cotton farms, for example, in order to keep up, had to look for a solution that would cover the demand. Genetically modified seeds appear to be a good option but the problem was that this seeds needed a significant use of pesticides and the soil started needing these chemicals more and more. Without mentioning ,it was not coincidence that farmers of a certain age started having health issues. It is not any less important that the rate of suicide of these farmers is as high as the crop prices settled by a monopoly. The soil is being highly contaminated and the options for reversing the situation are almost unknown. What is more, common people do not know they are having constant and active contact with those chemicals.

To conclude, it can be said that problems within the fashion industry are having a direct impact on people’s lives. The solutions that are being brought to the table are not enough as regards long-term efficient options. Our natural resources are being modified, over-exploited and contaminated, to cover a demand created by society itself. Not to mention, that human resources are also exploited and wrongly managed. Workers’ lives are being ignored and firms are taking a non-ethical advantage of their economic situation. This whole system is amazingly pulled just by society’s values which are based on consumption and materialism. Those values are a cause of the publicity campaigns from brands that convince people that their products will give them a certain status and lifestyle. It would be of great help that brands take corporate social responsibility and extend an after sales service for the products when their life-cycle ends.The ideal scene would be to consumers have knowledge about what is the impact of yesterday’s t-shirt on there tomorrow.

My passions are art, design and fashion. Since I was young I was curious about the Fashion world which now I want to work for in the future. Recently, I thought that fashion was based on making "Pretty Dresses" and after an in-depth research, I found out that the Industry was more complex than my naives previous thoughts. This research did not gave me disappointment but hope, not only I am going to work on what I love but also try to change and improve the world through fashion. Sustainable Fashion is an arguably new term, yet there are many people already working with the values that this movement have.

3 Comments » for How does the little t-shirt from yesterday will have an impact on tomorrow?
  1. Constanza says:

    Excellent Work! Congratulations Delfi!!

  2. Natalia jabif says:

    Golf work!!! Congratulatios!! ????

  3. Klevi10 says:

    Excellent work! ????Bravo ????

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